DFC²

Specialised in the sale of hardware products, tools and supplies for professionals.

Specialist single-brand distributor with a regional development model.

36

employees

8 M€

turnover in 2024

1990

founding date

1 200

sqm of inventory

30

brands distributed

10 000

SKUs

Presentation

For almost 35 years, DFC² Diffusion has been offering a wide range of hardware products along with local services, earning a real competitive edge in Pays de la Loire and Brittany. Its business model is based on strong partnerships with 25 selected brands, for unmatched responsiveness and service quality.

Mission

In 2024, DFC² refocused its activities on the Pays de la Loire region and entrusted its Brittany operations to LEGALLAIS. This shift came with a move to a modernised branch in Vertou, and the deployment of brand-new tools, including personalised customer pricing and a dedicated website. With a reinforced team and renewed ambition, DFC² intends to consolidate its local presence and accelerate its development.

History of DFC²

1990

DFC² is founded under the name “La Quincaillerie de l’Atlantique”.

2000

DFC² celebrates its 10th anniversary.

2005

DFC² now has 45 employees.

Creation of a logistics centre in Les Sorinières (44)

2010

DFC² is 20 years old and streamlines its specialist strategy by creating 2 subsidiaries:

        1. • Aprobat for non-standard products

APP Formations for internal and external training

2014

DFC² joins the Financière du Grand Comptoir family

2018

DFC² markets 25 partner brands in 5 categories: tools, consumables, PPE, construction and access control.

2019

A year of major projects: 1st edition of the product catalogue and redesign of the website.

2020

DFC² is 30 years old! Opening of our new store in La Roche-sur-Yon (85).

2023

Guillaume LEROY takes over as General Manager of DFC².

The company refocuses its activities on the Pays de la Loire region.

2024

The headquarters are moved to Vertou.

Opening of a new store in Rezé (44).